I began my career in a unique subconscious brand attachment group, a combination of strategy, research, and creative that developed high-level concepts for new and existing clients. Leveraging my Philosophy education, I am able to look at consumers from all angles and analyze a variety of ethnographic insights along with market and brand data. This point of view has stuck with me through more traditional account management roles as I consistently added strategic value to my projects alongside client development and project management. A creative eye for story and substance has made me a trusted brand expert for my clients through projects of all scales, across all channels, regularly resulting in incremental business and always resulting in great relationships.
Match MG | March, 2019 - Present
Account Supervisor | June, 2019 – Present
Account Supervisor | June, 2019 – Present
- Serve as key agency contact on all omni-channel executions for the Nestlé Ice Cream Portfolio
- Agency lead for Fujifilm, including digital, in-store, & social photoshoots
- Develop final 2019 Nestlé recaps, including national & key retailer programming
- Lead 2020 Nestlé Ice Cream national planning & support account specialists on retailer plans
- Manage financials on $1.4mm of business, including SOW development, budget allocation & reconciliation, profitability analysis, & revenue projections. $250k incremental
- Copywriting on both Nestlé & Fujifilm projects
- Manage creative development for all assets across both accounts
- Production lead on company-wide experiential training events in Omni-channel marketing for Nestlé USA
- Partner with executive client team to develop all training content & activities, including in-depth research of omni-channel capabilities for multiple key retailers & outside vendors
- Manage on-site execution & logistics for six training events with both traditional presentations & brainstorms and off-site travel experiences, reaching over 500 employees
- Manage creation of all elements, including multiple videos (both animated & live-action), simulated online experiences, and printed materials
- Copywriting for all elements and lead finalization of presentation deck(s)
"...immediately upon hiring, McCord flexed into varying positions (conceptor, account lead, field operations). Whatever role we needed at the moment, McCord stepped in to fill it and did it all with a smile." - Kim Lawton, Founder/Chief Innovation Officer
Senior Program Manager (Freelance) | July, 2018 - November, 2018
- Lead in-market execution for Poland Spring Hydration Station & ‘Calling 207’ tour, including program sweepstakes, public relations, social photography, and philanthropic events
- Maintain client relationship and lead local development opportunities
- Direct program recap and analysis
- Execute over 35 events, including partner relationships & pop-up activations
- Research & recommend local opportunities based on market expertise
- Serve as key account manager across Nestle portfolio, managing experiential plan creation for 4 brands, with total budgets of over $1.5mm
- Develop & execute digital, social (paid & organic), influencer, and media elements to complement experiential activations
- Lead development of plan and serve as key part of new business pitch team for Poland Spring
- Assist in creative ideation & development for all Nestle projects
- Collaborate across departments to bring new business projects from initial research and briefing through final execution
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"McCord was proactive and thoughtful with program budgets and
always went the extra mile to ensure the team was keeping within the scope, yet delivering on the client objectives." |
"McCord is strategically minded and solution oriented, often contributing to ideas. He has a strong understanding of the creative process and its importance to great work."
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"It’s hard to come across standout talent like McCord Chapman. The results of those campaigns that he helped create contributed to more than 1M units sold within the first 1.5 years after launch. Needless to say, it was a success and I recommend McCord for any of your marketing or client management needs." - Jason Coe, HP Sprocket Brand Manager
Account Supervisor (HP) | March, 2017 – November, 2017
- Serve as key client contact for all projects across ‘star’ products in home printing portfolio, including worldwide product launches & updated communications
- Oversee creative development and execution of HP’s US sales meeting, supporting entire product portfolio
- Manage over $500,000 of incremental work across multiple business units
- Manage one direct report
- Manage commercial PC business, including worldwide product launches
- Develop product marketing strategy directly with executive clients
- Oversee production, structure, and story of executive presentations with global managing director
- Lead execution of incremental projects, including creative development & production of 20+ digital & print assets during 2017’s Mobile World Congress, resulting in over 10mm impressions
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"I was most impressed with how much pride he took in the
small details. And, these little details made a huge impact on the clients/projects that he worked on." |
"McCord's passion and energy run deep for the
clients and organization that he represents." |
"McCord was always a flexible, creative thinker with strong account management skills and a well-calibrated understanding of what authentic and meaningful marketing work looks like." - Will Norton, Management Supervisor
Account Supervisor (Nestle Waters) | October, 2015 – August, 2016
- Lead 2017 shopper and experiential planning for multiple brands with inter agency team
- Manage all strategy, execution, and projects for multiple brand managers
- Work directly with client business unit director to manage workflow and ensure visibility
- Serve as experiential support across Nestle Waters Portfolio, assisting in ideation & leading executions
- Manage development & execution of 12 brand activations at national sales meeting
- Manage one direct report
- Serve as key client contact for multiple brands on experiential and shopper programs, including sweepstakes, retailer programs, merchandising development, and couponing
- Develop, manage, and execute experiential programs with budgets above $500,000, including leadership of multiple partner relationships, resulting in over 1mm samples
- Participate in strategic planning, management and coordination of brand activation at large events, including the New York City Marathon, Boston Marathon, Lollapalooza and the World Series of Beach Volleyball
- Manage all in-kind donations & asset releases for over 200 events each year
- Participate in deep strategic thinking for a wide range of brands and services
- Serve on new business team leveraging research, analytics & writing skills
- Participate in insight-driven ideation & program development initiatives across multiple clients, including new business (Brands include: Bombay Sapphire, Dewars, Playtex, Schick, Cessna)
- Conduct consumer research, including ritual, historical, psychological and academic studies along with consumer interviews and competitive analysis in order to compile relevant information to drive strategic insights
- Manage all timelines and deliverables for creative lead
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"McCord is a forward thinking, dynamic marketing professional with a proven ability to marry consumer insights with client business objectives in order to craft best-in-class marketing and promotional programs"
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"Dedicated is the first word that comes to mind when I think of McCord."
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